How To Write A Good Copy (copywriting certificate workshop)
GOOD COPYWRITING SKILLS
Whether you're an agency creative in need of inspiration, an entrepreneur trying to get new leads, a freelancer drumming up new business or you simply want to persuade someone to adopt your point of view, this session will help you write copy that works.
You'll find out: how to plan your copy, how to write a headline that grabs your reader's attention, how to keep them reading and how to get your reader to do what you want them to do. With examples based on the speaker's 25 years' experience and recent scientific research, this session will hone your skills and teach you new ones.
ABOUT THE TRAINER
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world.
When he left agency life, the UK's advertising trade paper, Campaign, described him as "the greatest direct marketing creative of his generation". Thereafter he explained all in his book, How to do better creative work, which became the most expensive advertising book of all time when it traded on amazon.com at £3,000 a copy. The book is also published in Mandarin, Spanish and Italian.
In 2012, Steve was featured in The D&AD Copy Book which celebrates the work of the top 50 copywriters of the past 50 years. The following year he wrote the biography of the 1960s adman Howard Gossage: Changing the world is the only fit work of a grown man - which, in 2015, was the basis for a full length feature documentary which Steve wrote and directed.
Attendees will received a Certificate in Writing A Good Copy by Steve Harrison upon fulfilling all the requirements of the workshop.
Subsidized rate is available to a limited number of students only. Full rate will be in effect once subsidized rate seats are filled up.
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